Tag Archives: Focus

What Focus IS And Is NOT…

By Amira Alvarez Do ever feel like you have to harden, disconnect, or get rigid and tense in order to “make sh*t happen”? Is this what focus means to you? Is it like cutting off a part of you that wants to play? That’s sensual, open, and expansive? Now focus is essential. No…
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Do ever feel like you have to harden, disconnect, or get rigid and tense in order to “make sh*t happen”?

Is this what focus means to you? Is it like cutting off a part of you that wants to play? That’s sensual, open, and expansive?

Now focus is essential. No way around that if you want to achieve your big goals and dreams.

However, there’s a way to integrate a state of open-hearted delight and enjoyment while you do your work.

Focus is simply staying on task without distraction.

  • You can do this while you enjoy yourself.
  • You can do this while you have a full sense of your body and the environment around you.
  • You can do this ease.

Being able to focus is a skill you need to move the needle in your business… but that doesn't mean you have to harden or become rigid.

I focus like crazy, yet I'm almost always in joy and delight.

I use my will to make things happen, but I stay soft and as aligned with ease as possible.

I show up as a powerhouse in my work, while I stay connected to the truth of who I am.

I command an amazing team, but I regularly do so from a place of fun and play.

I’m focused, yes. I'm using my will, yes.

But I’m not hardened, rigid, or tense.  It’s not only about a ‘put your head down and just grind it out’.

It’s about behind directed, focused, and goal oriented, without losing the feminine. The fluid, creative, soft energy that makes us who we are as women.

The next time you find yourself avoiding focus because it feels too tense and hard for you, flip the script.

CHOOSE a different thought pattern around what it means to focus. Ask yourself what would make it more playful, easy, and filled with delight? How can you soften and still focus?

Focus is a must to move the needle, but it doesn’t have to be hardened, rigid, or tense. ;-)

Amira

 

Where To Focus Your Marketing Efforts

By Amira Alvarez One of the biggest places entrepreneurs get spun out is getting lost in the details of... what should I focus on?! Should I do videos or write posts? Should I do Facebook lives or pre-record them? Do I need to be on all the social media profiles or just a…
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One of the biggest places entrepreneurs get spun out is getting lost in the details of… what should I focus on?! Should I do videos or write posts? Should I do Facebook lives or pre-record them? Do I need to be on all the social media profiles or just a few?

I get it, there are a lot of places we can put our time and attention that may give us more impact, engagement, and reach… but it doesn’t really matter if you’re wasting your time worrying about where to start rather than just getting started.

Here’s how to simplify it…

  • First, write down the things that you ENJOY doing and that are EASY for you.
  • Second, look at your RESULTS for what you’re already doing (or have done in the past). Really dig in. What do the numbers tell you? What of those things is WORKING? What’s not?
  • Lastly, DO MORE of the things you enjoy, and find easy, that also have a proven track record.

Do you like doing Facebook lives and see engagement and response from them?

Awesome! Make a list of topics and schedule time to do them each week.

Do you enjoy creating instagram graphics with written content?

Great! What needs to happen for you to do them more frequently?

Do you prefer to talk and create audios on topics your audience needs?

Perfect! Start a podcast, but keep it simple so you don’t get hung up on the tech.

It really doesn’t matter what anyone else is doing,  or how many options you have at your literal fingertips.

It matters what’s EASY and ALIGNED for YOU, and… MOST IMPORTANTLY… what WORKS.

Just DECIDE what it is that you're doing and COMMIT to doing it.

Then be sure to track your numbers so you know what works and what doesn’t.

Amira

 

The Most Fatal Thing For Your Business

By Amira Alvarez Lack of CLARITY can be fatal for your business. Worse, it can lead to burnout and anxiety, which will also derail you from your dreams. The biggest bummer about all this? It’s unnecessary. There’s no reason for you to be operating in your business without clarity. Yet, that’s the biggest…
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Lack of CLARITY can be fatal for your business.

Worse, it can lead to burnout and anxiety, which will also derail you from your dreams.

The biggest bummer about all this? It’s unnecessary.

There’s no reason for you to be operating in your business without clarity.

Yet, that’s the biggest place I see women business owners stopping themselves.

They don’t realize it though, because it often looks like…

  • Getting ready to get ready, endlessly.
  • Doing more research on what the ‘right’ next step is.
  • Stressing out about money and cash flow.
  • Feeling confused about what next step to take.
  • Asking for everyone’s opinion rather than trusting yourself.

So what’s the solution?

FOCUS.

Focus, focus, focus.

Did I say focus? ;-)

Focus allows you to avoid getting spun out by the noise in your head (the stress, fears, stories, and beliefs), as well as the external circumstances that like to crop up and give our subconscious mind something to distract us with (unexpected bills, our computer breaking, missing our flight, etc).

Focus gives us an anchor. A space to place our attention so that we KNOW we’re moving forward towards our goals no matter what’s going on inside or outside of us.

But you have to know WHAT to focus on for this to work, which requires clarity.

How do you get clarity?

Ask yourself what you want.

  • What is your big vision or juicy goal?
  • What is the number one thing that will move you towards it?
  • Making more sales? Being more visible on social media? Creating more content?

(Hint: sales should always be at the top of that list if you’re interested in increasing your income.)

Choose the thing that will move the needle and FOCUS on that.

Ready? Great, rock it out!

Not sure? Let’s chat.

Either way, take steps forward TODAY.

You can do this.

Amira

How To Create Consistent Results (And Income)

By Amira Alvarez Hi, Are your business results inconsistent? Is your marketing hit or miss... sometimes falling flat, sometimes generating a ton of new leads? Does your revenue ebb and flow with no apparent rhyme or reason? If so, you have to look at where YOU are creating confusion. If you’re confused about…
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Hi,

Are your business results inconsistent?

Is your marketing hit or miss… sometimes falling flat, sometimes generating a ton of new leads?

Does your revenue ebb and flow with no apparent rhyme or reason?

If so, you have to look at where YOU are creating confusion.

If you’re confused about your offerings, the price points, what’s included, or how everything is delivered… or if you keep changing how you do things… sometimes it’s like this, sometimes it’s like that… that creates confusion with your customer.

And guess what? A confused customer doesn’t buy.

But this isn’t the only way our confusion creates inconsistent results.

If your offerings are all over the place and your pricing is inconsistent… or if you wobble between wanting this one day and wanting that the next… you’re also creating confusion with Spirit/Source/The Universe.

The Law of Gender says that there’s a gestation period for all ideas and desires. If you keep changing your mind, and your focus, what you want doesn’t have enough time to gestate… to grow into what you want.

This makes it IMPOSSIBLE for the Universe to work with you to provide you with what you want.

This doesn’t mean that you can’t evolve and change how you do things. But you need to do this in an ordered way… not a fear-based, lack-driven, reactive, oh-s**t way.  

This also comes back to the Law of Cause and Effect… and it’s why I talk so much about taking Spirit-Led Personal Responsibility. If you’re not creating the results you want, you have to look at what causes you are and are not putting into effect… where YOU as the business owner are creating confusion or being inconsistent!

Let’s look at what needs to happen to create consistent results…

First, you need to be CLEAR on what you DESIRE.

You need to commit to bringing that desire to fruition NO MATTER WHAT. The truth is, not manifesting what we desire is NOT a sign that “it’s not meant to be.” Spirit operates by the Law of Cause of Effect… which means, if you’re not getting what you want, something is off in what you’re DOING or how you’re BEING. Is there confusion and a lack of focus here?

Second, you need to FOCUS your efforts and energy on creating what you DESIRE.

This comes back to being consistent in taking inspired, Spirit-led actions TOWARDS what you WANT. Even when things don’t go as planned… even if you “fail” or “make a mistake”… even if it seems like nothing is working. You have to continually ask yourself what you want, and then ask, “what is the next step i need to take to make this happen?”

Finally, you have to MAKE IT SAFE to have what you want.

If it’s not “safe” because of old rules, childhood beliefs, or fears… you’re always going to be wobbly in what you want. You have to take a deep, hard, honest look at what’s holding you back from truly claiming… and taking action on… what you desire in your life, business, relationships, and income.

You CAN create consistent results when you understand:

››  The real key to showing up every day FOCUSED and CLEAR so you don't fall victim to distraction, procrastination, or “Shiny Object Syndrome.”

››  How to unlock your innate power to focus — never again lose traction or waste time not knowing where to start and what's most important.

››  What the real reason is that you're overwhelmed and pulled in a 100 different directions… and what to do about it. Most people miss the true cause of their overwhelm and then never know how to gracefully step out of it.

Amira

 

How I Filled My First Live Event

By Amira Alvarez When I decided to host my first live, in-person event… I had no experience with live events, all I knew was that I wanted to do one. My DESIRE to create a space for amazing women to come together and experience massive shifts in their mindset so they could create…
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When I decided to host my first live, in-person event… I had no experience with live events, all I knew was that I wanted to do one. My DESIRE to create a space for amazing women to come together and experience massive shifts in their mindset so they could create quantum leaps in their business was strong.

In order to host an event, you have to have a location. In order to have a location, you have to put down a fairly substantial deposit for a room especially if you’re holding it at a resort, which I was.

Finding the right location, hiring an event coordinator, booking the space and a photographer to capture the experience… all of that was a HUGE chunk of change. I was having to invest in a way I hadn’t before… AND I had NO WAY of knowing for certain that I would fill the room, whether the women would come, whether it was all going to work out.

All the doubts came up… Could I do it? What if I wasn’t up to the task? Was I “good enough” to pull this off?

Translation: I didn’t want to fail.

I didn’t want to have this investment be a huge mistake… and not just a mistake in the sense that it didn’t go well… but a huge mistake in the sense that NO ONE WOULD COME. That I would be out all this money for nothing.

I had the desire… but I needed to FOCUS.

I needed to take FOCUSED action and not mess around.

I knew I had a certain number of weeks until the event… so I made phone calls and sent emails. Then I made follow-up calls and sent follow-up emails. I had conversation after conversation. I wrote a sales page and had it professionally designed, because while I loved the process of designing pages myself, doing so would have distracted from the areas I knew I needed to focus on. I emailed my list, I ran Facebook ads. I did everything I knew I needed to do and course corrected as I needed to along the way.

Beyond the actions I took, I kept my focus on the inner work as well. I stayed committed to “this is happening,” never energizing the fears or allowing them to derail me.

And I did all this while still honoring myself, my time, my biological and emotional needs. I didn’t let it consume me the way things had in the past when I was addicted to struggle.

And you know what happened?
I filled that room.

Not only did I fill the room, I made over $100k in two days and even more in the days that followed. And that was my first event.

THAT is the power of focus.

Those are the types of results you can get when you COMMIT fully to what you DESIRE to CREATE and get out of your own way. You follow through on your commitment to self by doing the things you know you need to do and not falling victim to “shiny object syndrome.”

Amira

Unlocking The Power Of Focus

By Amira Alvarez You’ve read all the books on personal growth, maybe even marketing and business building as well… you’ve taken the classes and studied all the trainings… you know a LOT about what’s supposed to work and what needs to be in place… yet, you haven’t created the life you desire or…
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You’ve read all the books on personal growth, maybe even marketing and business building as well… you’ve taken the classes and studied all the trainings… you know a LOT about what’s supposed to work and what needs to be in place… yet, you haven’t created the life you desire or the level of success, influence, and revenue that you crave.

What gives?!

I get the frustration, because I used to be “the perfect student” as well. I built a life, career, and two businesses from the place of “if I just do things by the book, I’ll gain love, success, acceptance, security, etc.”

And… I’d make the money, right?

But instead of gaining those things… I worked myself sick… I spent 12 – 16 hours a day glued to my computer… I had ZERO freedom of choice in regards to my time… and I certainly didn’t have the income I wanted, despite working harder and harder.

One of the most impactful shifts for me came down to focus.

Not knowing where to spend my time, or what was going to move the needle forward in my business was a big sticking point for me… jumping from project to project… getting distracted by shiny object syndrome and falling down rabbit hole after rabbit hole.

The thing about the distractions is that it’s actually not about “having ADD” as many business owners like to joke. It runs deeper than that. We self-sabotage through distraction because if we never quite land anywhere and never really get anything done… we can’t ever really fail.

But we never really get anywhere with our businesses either.

We never create the life we want, serving the people we want to serve.

We never break free and experience true FREEDOM of time and choice.

We never get to travel, spend time with the ones we love, and live our lives fully.

Focus is key… if you know how to do it right.

Amira