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Recent Blog Posts

What’s Actually Hard About Taking The Next Step…

By Amira Alvarez The outer game actions are the easiest part of growing your business. I know, I know... You might be thinking… “But Amira, it’s not so easy… I can’t find the right people, I don’t know where to look, they’re not out there. Or, I don’t even know the right systems…
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The outer game actions are the easiest part of growing your business.

I know, I know… You might be thinking… “But Amira, it’s not so easy… I can’t find the right people, I don’t know where to look, they’re not out there. Or, I don’t even know the right systems to put in place and changing my packaging seems totally and completely daunting—what’s this ‘easy part’ you speak of?!”

Here’s how it works… the actions themselves are very clear and simple.

Need more support? You hire team. To hire team you take certain actions steps such as looking at your budget, writing an ad, interviewing, onboarding, etc.

Need things streamlined? You build systems. To do that you identify where the tension and breakdown is happening, figure out the best tool or solution, build out a process, test, etc.

Need to make more money without working more hours? You change your packaging. To rework your packages you raise your prices, bundle products and services, move to value based vs hourly, understand your client’s hopes and fears, rework your positioning, change your marketing, etc.

The how is not complicated.

What’s HARD are the fears, blocks, and beliefs that crop up throughout the process that cause confusion.

For instance, it’s not hard to hire team… it’s hard to believe you’re worthy of expert level support. It’s hard to believe that the perfect person is here for you right now.

It’s not hard to build out systems… it’s hard to trust yourself enough to let go of having your hands in every little thing, so that things can be streamlined.

It’s not hard to change your packaging… it’s hard to believe in the value of your products and services, as well as the impact you have on others… when you’ve been taught to not talk big or take up too much space.

All these pieces I’ve been talking to you about… leveraging, scaling, growing, and exponentially increasing your income… it causes a lot of resistance and agitation in many business owners.

I see people writing off how easy it can be and by saying things like… it’ll work for her because she’s further along, better suited to xyz, or is pdq industry.

They don’t want to have this conversation. NOT because hiring, packaging, and building systems themselves are challenging… but because it means they have to face into the fears, blocks, and beliefs that have been keeping them small… keeping them “safe.”

But if you’re the type of who wants to have a thriving business, you have face these things.

What’s the fear, block, or belief that’s getting in your way?

I know there’s something there otherwise you’d have the big results you want.

Just this morning I had to ask myself the same question… why am I feeling stalled, stuck, unclear? What’s the belief or story? Is there fear? What’s missing for me to be able to move forward? I faced this head on and answered it so I could move forward quickly.

No matter how much you grow… how deeply you do this work… you will continue to bump up against fears, blocks, and beliefs. It doesn’t stop. Where there’s growth, there’s tension… and you’ve got to be willing to step into it to resolve it and make it easier… if you want to continue to grow.

Be willing to face into what might be there, just below the surface. Be willing to shine some light where it’s most needed and get the CLARITY necessary to move forward.

Amira

Heal Mindsets, Grow Income, and Increase Ease

By Amira Alvarez Earlier this week I was on The Savvy Spirit podcast with Sharon Mar and I’m so excited to share it with you.  We talked about three of my favorite things… how to heal your mindset, grow your income, and increase ease in your life and work. Click below to listen…
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Earlier this week I was on The Savvy Spirit podcast with Sharon Mar and I’m so excited to share it with you.  We talked about three of my favorite things… how to heal your mindset, grow your income, and increase ease in your life and work.

Click below to listen now:

Amira

The Packaging And Positioning You Need To Make More Money

By Amira Alvarez Let’s get down to the nitty-gritty. How do you actually increase your income? How can you 3x, 5x, or 10x your income without burning out? Because you can’t just 3x, 5x, or 10x your working hours when you’re already working those 16 hour days… it’s just not doable. I had…
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Let’s get down to the nitty-gritty. How do you actually increase your income?

How can you 3x, 5x, or 10x your income without burning out? Because you can’t just 3x, 5x, or 10x your working hours when you’re already working those 16 hour days… it’s just not doable.

I had to learn this myself… how to actually create more time and create more income for myself, without simply working more hours.

Let me just say for the record… there is nothing bad about hard work, persistence, and giving it your all. There’s nothing bad about going for excellence every single day. I believe in that. It’s actually essential… but none of that has to be a struggle or burn you out.

But… when you find that you’re stuck on the hamster wheel of trading all your time for not enough money, something has to give.

One place to look to make change is your packaging. Packaging is one of three pillars to leverage and includes how you position what you do and your marketing and your messaging.

So let’s dig in…

You need to know how to position what you’re selling. What’s the container for the work you’re doing? As in… What’s the framework and components of what you sell? What are the results or benefits you’re promising, and the value of what you’re offering? Do you know and are you able to clearly articulate this to your ideal clients through your marketing efforts? And can you hold that value when you’re marketing it and offering it for sale?

As a special gift, click here to download a worksheet from my Marketing and Messaging class that helps you explore how to build a clear and connected description of what you offer for sale. This forces you to really acknowledge the VALUE of what you provide, as well as to start crafting a compelling message and conversation that will serve you in your marketing efforts.

This worksheet is simple yet powerful, download it now. I find that even if you’ve done an exercise like this before, as you grow and evolve you need to do it again to really claim what you are offering and its value.

You have to learn to truly embrace and leverage YOUR unique genius. To know that it’s not just okay for you to embrace this genius and do your work in the world, but it’s also WANTED and NEEDED.

Amira

How to raise your self worth to raise your income.

By Amira Alvarez I don’t fold my laundry anymore. Not because I’m “too good for that” but because I decided that it wasn’t a good use of my time anymore. So I hired someone to clean the house for me, as well as to wash and fold my laundry. When I first made…
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I don’t fold my laundry anymore.

Not because I’m “too good for that” but because I decided that it wasn’t a good use of my time anymore. So I hired someone to clean the house for me, as well as to wash and fold my laundry.

When I first made the decision to do this, I bumped up against a whole lot of my own internal blocks.

Can I really spend money on this?

What a frivolous thing to do.

This isn’t what practical women do.

I can do this myself.

I should do this myself.

I can’t have someone else do this for me.

Do you know what the connection between all these thoughts were?

Lack of seeing myself as worthy of more… of better… of what I actually wanted.

I didn’t believe I deserved to be supported in this particular way. I didn’t believe I had the right to spend money on myself at this level. I wasn’t prioritizing taking care of my needs or nurturing my desires because “who was I” to hire someone else to fold my laundry?!

Yet in my head I was complaining about it. And I needed to take personal responsibility for stepping up and getting the help I needed and wanted… or I needed to stop complaining about it.

I share this with you today because choosing not to invest in ourselves and our businesses comes back to self-worth and taking personal responsibility. Choosing to work those 12 to 16 hour days… running ourselves ragged and forgetting to eat… that comes back to self-worth. Not implementing the systems that automate our business or having team step in and take over roles that are outside our genius zone… that comes back to self-worth… and personal responsibility.

We like to mask over it with the excuse of “not enough time” and “not enough money,” but if we’re unwilling to make choices, take actions, and make investments because we believe it’s not practical or is frivolous or “I could just do it myself”… it’s a self-worth issue, as well as not taking personal responsibility for the outcomes in your life and business.

In the first video of the Cracking the Code to Income Generation video series, I talked about the importance of claiming your desire. You can’t create what you desire if you’re unwilling to claim it. But you also have to KNOW that you’re WORTHY of having it.

You have to raise your self-worth.

But how do you do this?

You take the actions, first. You don’t wait until one day you magically feel more worthy of having your desires met… you take actions that are aligned with having a higher level of self-worth, and you keep riding wave after wave that come with upleveling your life, business, and relationships.

You KEEP. TAKING. ACTIONS.

You hire the cleaning company.

You bring on a personal or virtual assistant.

You work with the expert that can help you level up.

You buy the software that will smooth out the systems.

You get your nails done or buy the dress at the nicer store.

You invest in better equipment for yourself and your team.

Whatever it is for you… you take those actions. You keep showing yourself and your fearful subsconscious that YOU ARE WORTHY or more. And that you’re WILLING to do the work necessary to keep growing. To make more money. To have the life you desire.

Tell me, are you willing to do what it takes to have what you desire? To make a quantum leap and 3x, 5x, even 10x your income? To put the systems and support in place so that you’re able to SERVE MORE people, having the impact you desire?

You deserve more.

Amira

How to get leverage over your fears and blocks

By Amira Alvarez We’ve been talking a lot about creating leverage in your business, but what about your mind? How do you get leverage over the blocks, beliefs, and fears that keep you small and not taking the action you know you need to take? You want to earn more money, have more…
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We’ve been talking a lot about creating leverage in your business, but what about your mind? How do you get leverage over the blocks, beliefs, and fears that keep you small and not taking the action you know you need to take?

You want to earn more money, have more time, and experience more freedom, but you can’t do those things if you’re not willing to get leverage over yourself and you’re limiting beliefs.

You can learn all the outer game actions you want––putting the systems in place, hiring the right team, investing in the right tools, and changing your offerings––but if you’re not working on the inner game pieces, you won’t see results. Even if you do, they won’t be lasting or replicable.

We all have blocks, beliefs, and fears. All of us.

For many of my clients it’s a fear of failing… of losing love, safety, security as a result of “messing up.”

Or they’re afraid to show up fully in their unique BRILLIANCE because “what would people think? What will happen if I get it wrong?”

They give away their power, pass off responsibility to everyone and everything else, and hold themselves back. So how do we get leverage over these things?

At some point your mind has to make a completely conscious decision to do things differently. To take actions that move your forward, despite the fear.


My client Wendy did this. She had a long time desire to “snowbird” in the winter months… owning her own property somewhere warm, so she could migrate there when it got cold.

But she had her blocks, beliefs, and fears.

 

What would people think?

I don’t have the money to do this.

What about my kids and school?

How would it even work?

 

They had a grip on her, keeping her stuck and small, and her dream just that… a dream. She had to get leverage over her subconscious programming that was saying… “don’t make a mistake”… by making consciously different choices.

I told her to get online and book a condo. Book the condo and the rest will “figure itself out.”

When you make a commitment (like booking the condo), to stay in integrity with yourself, you’ll have to…

You’ll have to figure out how to make the money, despite the fear.


You’ll have to find the solution and possibility that already exists around your kids and school (because opportunity is everywhere, we just can’t see it when we’re spinning out in fear).


You’ll have to get over or stop worrying about what other people think and have to just “do it.”

Most recently for me this has shown up in my commitment to run a marathon this September. For years I would stop and start running, never able to work up to the level of fitness and distance I wanted.

So I used these same principles to get leverage over myself to make it happen. Here’s a Facebook live video where I’m sharing the exact ways I have gotten leverage on my limiting beliefs to achieve BIG goals. (I’ve got my oh so professional, post-run hair in this video!)

I’m also talking more specifically about the quickest way to get leverage over your blocks around hiring team in this Facebook live video:

Next week I’ll be back with a BRAND NEW training series for you, that’s all about how to Crack the Code to Income Generation.

We’ll be talking specifically about how to invert the traditional “business growth” process in order to produce maximum results, far more quickly… my three pillars for creating more leverage in your business from where you’re at now, in order to scale to where you want to be with EASE… as well as what it actually looks like and takes to be the leader in your business.

Stay tuned…

Amira

When it’s not done right or fast enough

By Amira Alvarez Sometimes being the CEO of your business is not all rosey. Sometimes the day starts with frustration or impatience, or even jealousy and envy of what others are having and doing. I’m here to tell you that that’s okay. It really is… to an extent. Why is it okay? Because…
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Sometimes being the CEO of your business is not all rosey. Sometimes the day starts with frustration or impatience, or even jealousy and envy of what others are having and doing.

I’m here to tell you that that’s okay. It really is… to an extent.

Why is it okay?

Because these feelings show you exactly where you need to grow and what needs to change. They are a powerful indicator of what you actually want.

Let’s take an example….

Let’s say you’re frustrated by something that someone on your team has done. Or maybe you’re impatient that the work is not getting done as quickly as you’d like. You’re feeling frustrated and impatient.

Where do you go next? Most people go into a story of blame and disappointment, get further riled up, even rageful and then lash out. Or take a “poor me” position and retreat to lick their wounds.

If you’re in some version of this whirling caldron of angst, I encourage you to step out of it. ;-)  

Don’t make this any bigger than it needs to be by spinning out about it.

The WAY OUT is to simply recognize that these feelings are a powerful indicator that you want something different, something MORE.

Your next step is to ask yourself three questions:

  1. What are your feelings indicating that you want?

    Your answer to this question must be stated in the positive.
    Don’t just say… “I don’t want it to take so blankety-blank long!”
    Instead, state it clearly in the positive..
    I want the work to be completed by Tuesday at 4pm.
  2. If you want that, what would you need to do, be, or have in place?
  3. What action will you take to create that for yourself?

    If you simply need to take a different action, go do that.
    If you need to come from a different place of ‘being’ in the world, how would you need to show up differently? Go take action from that place.
    If you need to have something in place to make this happen (like a system!), go create that.

    Take your next step now.

This 3 question process is just the tip of the iceberg of what’s required to step into a radical new way of running your business… one that comes from the stance of being a POWERFUL CREATOR… not a victim of circumstance.

What does being a powerful creator mean? It means…

Working on the creative plane rather than the competitive plane…

Taking 100% personal responsibility for your results and BEING the agent of change and creation in your business… and…

ABSOLUTE FREEDOM. :)

And it is, without a doubt, the path to making a financial quantum leap in your business.

 

Amira