Stop Your Spinout!

So you can get back on track quickly

Using my simple and FREE mindset reset:

What would you like people to know about…

By Amira Alvarez

What would you like people to know about…

A) You, because you are your brand.

B) Your products or services.

C) The benefits of your product and services.

D) The intangibles – customer service, quality, reputation.

I'm not looking for well-crafted messages.

Don't get hung up on making it all fit into one freaking sentence with a bow on top.

The one sentence “or die” thing is one of my biggest bugaboos. It hangs people up for hours, even days… sometimes even keeps them from talking about their business at all.

Sure, the process provides clarity. It gets you thinking and really honing in on what you do and the benefits of it. That is good, I'll give you that.

But really? It's a rare, rare, rare case when you have to speak or even write like that.

In fact, when I'm at an event and someone parrots off their one line introduction, most of the time it feels so off. (Even if it's well crafted.)

Want to know why?
Because it's devoid of life.

It's not how people talk to each other. It's not real. There's no place to land. Even though that's exactly what the person is trying to do… give us a place to land, to connect to them and their business.

You have to have REAL conversations.
Talk like a person to another person.

Come up with your MESSAGE. (Yes! A thousand times yes!) Which you will say in lots of different ways. Which you will continually breathe life into each time you say it.

Don't make things hard on yourself. Just say what you really mean.

With that in mind, and without going through a huge polishing process, what do you really want people to know about one or all of the following… just let it rip!

A) You, because you are your brand.

B) Your products or services.

C) The benefits of your product and services.

D) The intangibles – customer service, quality, reputation.

Want some practice sharing what you really mean?
Head on over and join me at The Posse.

I cannot wait to hear what you say. 

Amira

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