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Recent Blog Posts

The Packaging And Positioning You Need To Make More Money

By Amira Alvarez Let’s get down to the nitty-gritty. How do you actually increase your income? How can you 3x, 5x, or 10x your income without burning out? Because you can’t just 3x, 5x, or 10x your working hours when you’re already working those 16 hour days… it’s just not doable. I had…
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Let’s get down to the nitty-gritty. How do you actually increase your income?

How can you 3x, 5x, or 10x your income without burning out? Because you can’t just 3x, 5x, or 10x your working hours when you’re already working those 16 hour days… it’s just not doable.

I had to learn this myself… how to actually create more time and create more income for myself, without simply working more hours.

Let me just say for the record… there is nothing bad about hard work, persistence, and giving it your all. There’s nothing bad about going for excellence every single day. I believe in that. It’s actually essential… but none of that has to be a struggle or burn you out.

But… when you find that you’re stuck on the hamster wheel of trading all your time for not enough money, something has to give.

One place to look to make change is your packaging. Packaging is one of three pillars to leverage and includes how you position what you do and your marketing and your messaging.

So let’s dig in…

You need to know how to position what you’re selling. What’s the container for the work you’re doing? As in… What’s the framework and components of what you sell? What are the results or benefits you’re promising, and the value of what you’re offering? Do you know and are you able to clearly articulate this to your ideal clients through your marketing efforts? And can you hold that value when you’re marketing it and offering it for sale?

As a special gift, click here to download a worksheet from my Marketing and Messaging class that helps you explore how to build a clear and connected description of what you offer for sale. This forces you to really acknowledge the VALUE of what you provide, as well as to start crafting a compelling message and conversation that will serve you in your marketing efforts.

This worksheet is simple yet powerful, download it now. I find that even if you’ve done an exercise like this before, as you grow and evolve you need to do it again to really claim what you are offering and its value.

You have to learn to truly embrace and leverage YOUR unique genius. To know that it’s not just okay for you to embrace this genius and do your work in the world, but it’s also WANTED and NEEDED.

Amira

How to raise your self worth to raise your income.

By Amira Alvarez I don’t fold my laundry anymore. Not because I’m “too good for that” but because I decided that it wasn’t a good use of my time anymore. So I hired someone to clean the house for me, as well as to wash and fold my laundry. When I first made…
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I don’t fold my laundry anymore.

Not because I’m “too good for that” but because I decided that it wasn’t a good use of my time anymore. So I hired someone to clean the house for me, as well as to wash and fold my laundry.

When I first made the decision to do this, I bumped up against a whole lot of my own internal blocks.

Can I really spend money on this?

What a frivolous thing to do.

This isn’t what practical women do.

I can do this myself.

I should do this myself.

I can’t have someone else do this for me.

Do you know what the connection between all these thoughts were?

Lack of seeing myself as worthy of more… of better… of what I actually wanted.

I didn’t believe I deserved to be supported in this particular way. I didn’t believe I had the right to spend money on myself at this level. I wasn’t prioritizing taking care of my needs or nurturing my desires because “who was I” to hire someone else to fold my laundry?!

Yet in my head I was complaining about it. And I needed to take personal responsibility for stepping up and getting the help I needed and wanted… or I needed to stop complaining about it.

I share this with you today because choosing not to invest in ourselves and our businesses comes back to self-worth and taking personal responsibility. Choosing to work those 12 to 16 hour days… running ourselves ragged and forgetting to eat… that comes back to self-worth. Not implementing the systems that automate our business or having team step in and take over roles that are outside our genius zone… that comes back to self-worth… and personal responsibility.

We like to mask over it with the excuse of “not enough time” and “not enough money,” but if we’re unwilling to make choices, take actions, and make investments because we believe it’s not practical or is frivolous or “I could just do it myself”… it’s a self-worth issue, as well as not taking personal responsibility for the outcomes in your life and business.

In the first video of the Cracking the Code to Income Generation video series, I talked about the importance of claiming your desire. You can’t create what you desire if you’re unwilling to claim it. But you also have to KNOW that you’re WORTHY of having it.

You have to raise your self-worth.

But how do you do this?

You take the actions, first. You don’t wait until one day you magically feel more worthy of having your desires met… you take actions that are aligned with having a higher level of self-worth, and you keep riding wave after wave that come with upleveling your life, business, and relationships.

You KEEP. TAKING. ACTIONS.

You hire the cleaning company.

You bring on a personal or virtual assistant.

You work with the expert that can help you level up.

You buy the software that will smooth out the systems.

You get your nails done or buy the dress at the nicer store.

You invest in better equipment for yourself and your team.

Whatever it is for you… you take those actions. You keep showing yourself and your fearful subsconscious that YOU ARE WORTHY or more. And that you’re WILLING to do the work necessary to keep growing. To make more money. To have the life you desire.

Tell me, are you willing to do what it takes to have what you desire? To make a quantum leap and 3x, 5x, even 10x your income? To put the systems and support in place so that you’re able to SERVE MORE people, having the impact you desire?

You deserve more.

Amira

How to get leverage over your fears and blocks

By Amira Alvarez We’ve been talking a lot about creating leverage in your business, but what about your mind? How do you get leverage over the blocks, beliefs, and fears that keep you small and not taking the action you know you need to take? You want to earn more money, have more…
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We’ve been talking a lot about creating leverage in your business, but what about your mind? How do you get leverage over the blocks, beliefs, and fears that keep you small and not taking the action you know you need to take?

You want to earn more money, have more time, and experience more freedom, but you can’t do those things if you’re not willing to get leverage over yourself and you’re limiting beliefs.

You can learn all the outer game actions you want––putting the systems in place, hiring the right team, investing in the right tools, and changing your offerings––but if you’re not working on the inner game pieces, you won’t see results. Even if you do, they won’t be lasting or replicable.

We all have blocks, beliefs, and fears. All of us.

For many of my clients it’s a fear of failing… of losing love, safety, security as a result of “messing up.”

Or they’re afraid to show up fully in their unique BRILLIANCE because “what would people think? What will happen if I get it wrong?”

They give away their power, pass off responsibility to everyone and everything else, and hold themselves back. So how do we get leverage over these things?

At some point your mind has to make a completely conscious decision to do things differently. To take actions that move your forward, despite the fear.


My client Wendy did this. She had a long time desire to “snowbird” in the winter months… owning her own property somewhere warm, so she could migrate there when it got cold.

But she had her blocks, beliefs, and fears.

 

What would people think?

I don’t have the money to do this.

What about my kids and school?

How would it even work?

 

They had a grip on her, keeping her stuck and small, and her dream just that… a dream. She had to get leverage over her subconscious programming that was saying… “don’t make a mistake”… by making consciously different choices.

I told her to get online and book a condo. Book the condo and the rest will “figure itself out.”

When you make a commitment (like booking the condo), to stay in integrity with yourself, you’ll have to…

You’ll have to figure out how to make the money, despite the fear.


You’ll have to find the solution and possibility that already exists around your kids and school (because opportunity is everywhere, we just can’t see it when we’re spinning out in fear).


You’ll have to get over or stop worrying about what other people think and have to just “do it.”

Most recently for me this has shown up in my commitment to run a marathon this September. For years I would stop and start running, never able to work up to the level of fitness and distance I wanted.

So I used these same principles to get leverage over myself to make it happen. Here’s a Facebook live video where I’m sharing the exact ways I have gotten leverage on my limiting beliefs to achieve BIG goals. (I’ve got my oh so professional, post-run hair in this video!)

I’m also talking more specifically about the quickest way to get leverage over your blocks around hiring team in this Facebook live video:

Next week I’ll be back with a BRAND NEW training series for you, that’s all about how to Crack the Code to Income Generation.

We’ll be talking specifically about how to invert the traditional “business growth” process in order to produce maximum results, far more quickly… my three pillars for creating more leverage in your business from where you’re at now, in order to scale to where you want to be with EASE… as well as what it actually looks like and takes to be the leader in your business.

Stay tuned…

Amira

When it’s not done right or fast enough

By Amira Alvarez Sometimes being the CEO of your business is not all rosey. Sometimes the day starts with frustration or impatience, or even jealousy and envy of what others are having and doing. I’m here to tell you that that’s okay. It really is… to an extent. Why is it okay? Because…
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Sometimes being the CEO of your business is not all rosey. Sometimes the day starts with frustration or impatience, or even jealousy and envy of what others are having and doing.

I’m here to tell you that that’s okay. It really is… to an extent.

Why is it okay?

Because these feelings show you exactly where you need to grow and what needs to change. They are a powerful indicator of what you actually want.

Let’s take an example….

Let’s say you’re frustrated by something that someone on your team has done. Or maybe you’re impatient that the work is not getting done as quickly as you’d like. You’re feeling frustrated and impatient.

Where do you go next? Most people go into a story of blame and disappointment, get further riled up, even rageful and then lash out. Or take a “poor me” position and retreat to lick their wounds.

If you’re in some version of this whirling caldron of angst, I encourage you to step out of it. ;-)  

Don’t make this any bigger than it needs to be by spinning out about it.

The WAY OUT is to simply recognize that these feelings are a powerful indicator that you want something different, something MORE.

Your next step is to ask yourself three questions:

  1. What are your feelings indicating that you want?

    Your answer to this question must be stated in the positive.
    Don’t just say… “I don’t want it to take so blankety-blank long!”
    Instead, state it clearly in the positive..
    I want the work to be completed by Tuesday at 4pm.
  2. If you want that, what would you need to do, be, or have in place?
  3. What action will you take to create that for yourself?

    If you simply need to take a different action, go do that.
    If you need to come from a different place of ‘being’ in the world, how would you need to show up differently? Go take action from that place.
    If you need to have something in place to make this happen (like a system!), go create that.

    Take your next step now.

This 3 question process is just the tip of the iceberg of what’s required to step into a radical new way of running your business… one that comes from the stance of being a POWERFUL CREATOR… not a victim of circumstance.

What does being a powerful creator mean? It means…

Working on the creative plane rather than the competitive plane…

Taking 100% personal responsibility for your results and BEING the agent of change and creation in your business… and…

ABSOLUTE FREEDOM. :)

And it is, without a doubt, the path to making a financial quantum leap in your business.

 

Amira

How to create MORE TIME

By Amira Alvarez We’re two months into 2018—how you’re feeling about it so far? Have you moved the needle forward on your big goals, or are you feeling stuck at yet another plateau (or perhaps the same one from 2017)? Have you doubled, tripled, or even quadrupled your monthly income, or are you…
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We’re two months into 2018—how you’re feeling about it so far?

Have you moved the needle forward on your big goals, or are you feeling stuck at yet another plateau (or perhaps the same one from 2017)?

Have you doubled, tripled, or even quadrupled your monthly income, or are you still hustling your @$$ off to keep in line with what you made last year?

Do you have more time for what you love… your family, friends, passion projects, self-care, travel etc… or are you still working those insane 16-hour days?

So much of the angst we experience year after year—the frustration of “why can’t I get ahead” or “what’s the missing link”—stems from not understanding EXACTLY what it means to grow and scale YOUR unique business. As well as not understanding how to best invest your time, energy, resources, and money in the right systems and support.

At its core, all the stress and anxiety we experience comes down to TIME.

You only have 24 hours in the day (just like everyone else). So, if you want to SCALE and GROW, you need to be using your time EFFECTIVELY.

But… what does that even mean and how do you even do that??

When you’re stuck at a plateau and feeling like you have NO TIME to put towards figuring out how to be more effective with TIME, the idea of making a quantum leap in your business can feel impossible and maddening.

You know you need better systems to streamline your process and projects.

You know you need better support to open up your time and energy and focus.

You know you need better ways to package your products or service to increase your revenue stream.

“But you don’t have the time.”

The truth is, you have the power to MAKE the time.

Before you get frustrated, hear me out.

When you’re stuck in the loop of the constant doing and stressing and running around like a mad woman… it sucks up so much more time and energy than is even necessary.

This is where the INNER GAME work comes in, specifically around creating LEVERAGE.

Leverage isn’t about being demanding or overbearing. It isn’t about taking advantage of people or creating more strain and stress. It’s about taking what already exists and works in your business and MAXIMIZING it.

The INNER GAME work involves:

Having the right energy and attitude.
Valuing yourself, your work, and your worth.
Mastering and owning your pricing and packages.
Knowing you’re capable of growing (and hiring the right team).
Creating the ability to hold your vision and trust in the process.
A deep understanding of the Universal Laws and how they apply to leverage.

This allows you to RELAX into more peace and ease, instantly creating MORE TIME.

As does the OUTER GAME work of creating better ways to package what you sell, systems, and team.

Amira

The Big Wobble: WHY you’re experiencing it and what to do about it

By Amira Alvarez When you’re growing your business, there’s going to be times of uncertainty. Is it going to work??? Let’s say you raise your prices, go to speak on bigger stages, hire more team, or take whatever YOUR BIG STEPS are that raise you into a whole new level of serving… You…
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When you’re growing your business, there’s going to be times of uncertainty. Is it going to work???

Let’s say you raise your prices, go to speak on bigger stages, hire more team, or take whatever YOUR BIG STEPS are that raise you into a whole new level of serving…

You don’t know if it’s going to work. There is uncertainty… and this, my friend, leads to THE WOBBLE.

That’s the feeling of not knowing and the discomfort around it.

This is because it’s new and uncertain terrain.

You’re growing, which means you’ve likely never been in this place before.

Of course there’s tension.

Of course you feel uncertain.

Of course it brings up doubts.

Of course you feel fear.

Yet, in this tension is a point of choice.

We can choose to play a safer and smaller game, taking smaller steps and doing the things that are familiar. OR, we can continue taking BIG growth steps that move the needle forward and make a quantum leap in our business.

In order to make a true quantum leap, we have to understand that tension is a normal part of the growth process. It will always be there. It’s, by definition, what it feels like to grow—what our cells feel like when they’re changing and our brain evolving as we form new neural pathways.

The more comfortable we get holding that expansion without imploding, the easier it becomes.

Watch the short video I recorded for you on “the wobble” and the tension that comes with growth below:

Do you know how to grow through the tension? Do you know what the gap is between where you are now and where you want to be?

I ask because most people don’t.

Most people have a sense that they need to do something or that something is missing or misaligned… because it feels like they are struggling too much… and chances are you are struggling too much if you’re feeling that way. Makes sense, right?

Yet, there’s no need to feel the struggle.

There may be tension in the growth, but there doesn’t need to be a struggle.

You can choose to continue spinning your wheels and feeling frustrated by your lack of growth and ease, or you can choose to finally get out of the struggle and master The Art of Leverage.

You know which option I’d choose. ;-)

Amira