You know what’s not sexy about business?

Exhaustion, indecision, not being truly seen as the brilliant, powerful woman that you are.

Master the Inner and Outer Game of Business

Marketing and Messaging-2015

Marketing and Messaging a 4 week class with Amira Alvarez Clarify Simplify Your Own

Let’s Rock It Together.

Why This Marketing and Messaging Class

In business, MARKETING is essential.

It brings you more clients, more cash, more recognition, and ultimately, more overall success.

But I’m not advocating for any old marketing.

I’m NOT talking marketing with sleazy tactics, false claims, or weird hype.

I’m NOT talking marketing in the way that the “get rich quick guru” is telling you to do it.

And I’m NOT even talking about marketing the way she’s doing it over there… even if you admire her.

Nope.

You have to do marketing YOUR WAY.

I firmly believe this.

Yes, you need to know basic and essential marketing concepts and what your options are. (I’ll help you with that.)

But beyond that, you need to figure out exactly how to market in a way that feels aligned and good to YOU.

Anything short of this, and you’ll avoid it. You’ll procrastinate.

Or worse, you’ll force yourself to do it, BUT with a big knot of yuck in your stomach. (Why live that way?)

Here’s the thing…

BEFORE you come up with a MARKETING PLAN that works for you, you need to be very, very clear about your MESSAGE.

A marketing plan without a clear, strong, connected message is like throwing darts and wishing for the best. It’s a waste of time and energy. It will be hard.

Instead, you need to OWN YOUR MESSAGE and HAVE A MARKETING PLAN that’s easy for you to execute on consistently.

You need BOTH….

Your clear and aligned MESSAGE + you clear and aligned MARKETING PLAN. That’s what we’re after here.

BUT, sometimes you can’t see the forest for the trees and you get lost in the weeds.

Sometimes you just don’t know how to pull all your thoughts and ideas together, into a coherent message and plan.

Sometimes all the different marketing tactics you could use don’t make sense or seem overwhelming. Where do I start? What do I do first?

And sometimes you’re so in your story or limiting beliefs about what’s possible, that you can’t see your way out.

And that’s where the 4 Week Marketing and Messaging Class comes in.

who it's for marketing and messaging class

This is for WOMEN who want to create (and execute) a simple MARKETING PLAN.

This is for women who want ACTIONABLE INSTRUCTION + SUPPORT in a small group setting.

This is for women who want to rock their business without contorting their soul.

Sound like you?

Then let me ask you this…

Are YOU willing to engage and do the work? (Sitting on the sidelines, keeps you on the sidelines.)

Yes?

Then let’s do this thing!

What you get marketing and messaging class

4 weeks of actionable content + Group Coaching Calls + Online Support

No more wondering what to say or do.

I’ll walk you through dialing in your message and coming up with your unique marketing plan one step at a time.

course content marketing and messaging class
[expand title=”WEEK 1: Messaging Matters. Say What YOU Mean, Mean What You Say”]

We’ll cover …

What a message is and how it’s different than your title, what you do, and your process.

What makes for a powerful and clear message that really connects with your customer.

Why your message matters. (This is not about lip service people. It’s about truly connecting with your customers.)

What is YOUR message and how to get EVEN CLEARER and really OWN IT.

How to simplify your message and use it as a guiding principle and business model to keep you on track.

[/expand]
[expand title=”WEEK 2: Messaging In Action & The Power of Being on Point”]

We’ll cover …

How to use your message in YOUR MARKETING so that you’re able to confidently speak or write about your biz… in all situations.

The art of really speaking to your customers, especially in how you name and describe your offers.

How not to be afraid to say what you mean. (Hint: this is about getting over limiting beliefs and blocks and really, really, really owning your message.)

Expanding on your core message without losing focus. The trick to staying on point while growing your biz.

Testing for truth and the ultimate (and simple) feel good test to use when you’re marketing.

[/expand]
[expand title=”WEEK 3: Tips and Tricks for Being Understood in the Digital Era”]

We’ll cover …

How to write clear copy online
Includes a checklist of simple tips for writing in ways that make sense to both you and YOUR customer.

Making the most of your website.
How to weave your message into EVERY page of your website.

Making sure you’re on message wherever you show up online (FB, Instagram, Pinterest, etc.).

Using visuals effectively and supporting your message with photos, videos, graphics, and good design.

How to make sure your messaging and marketing leads people to take action.
(Action = engage with you, contact you to learn more, BUY from you, and become raving fans and repeat customers.)

[/expand]
[expand title=”WEEK 4: Creating Your Personal (and manageable) Marketing Plan”]

You’ll be guided through a process to create a plan…

That’s engaging for YOU and suits your style, vibe, and energy levels.

That’s focused, actionable, and keeps you from being scattered.

That’s simple, while allowing you to evolve and grow.

That helps you show up regularly and consistently without overloading or overwhelming yourself.

That helps you determine who’s radar you want to be on and how to naturally connect with them.

That invites your perfect match clients to COME TO YOU.

This is the process I used to grow my business WITHOUT BEING A STRESS CASE.

And it’s part of the process that I teach my private clients.

You’ll walk away with a POWERFUL and UNIQUE TO YOU marketing plan.

This is NOT one-size fits all.

[/expand]

(click on each week to see the details.)

This content is designed to get you CLEAR and in ACTION.

It gives you the information you need (the nitty-gritty how-to’s) to build your own marketing plan.

You will walk-away with a structure that works for you, that can evolve as you grow, and which allows you to be creative, without overwhelming yourself.

Group Coaching Calls for Marketing and Messaging Class
4 group coaching calls
facebook group for marketing and messaging class

A private Facebook group only for the people who sign up for the Marketing and Messaging Class.

This will be an intimate group space just for the women taking the class.

For the duration of the program, you will have a dedicated coach a click away to help you get through any rough patches or stuck bits.

bonus coaching call marketing and messaging class

If you sign-up by end of day Thursday, 10/8 you get a…BONUS GET COACHED + ASK ME ANYTHING CALL group coaching call.

An extra 90 minutes of 100% coaching.

Ask my anything to do with your biz, even beyond marketing and messaging. Whatever you need help with. Just ask.

how much for marketing and messaging class

The 4 Week Marketing and Messaging Class is now $497. (Approximately £323 and AU$647.)

When asked, 100% of respondents said the information and support they received was worth their investment in the class!

Natasha Sciotto testimonial marketing and messaging class

 

Client Testimonial Kimberly Graham

 

Client testimonial Jeanne Andrus
when for marketing and messaging class

The class starts October 15th. Woohoo!

Our calls will be Thursdays at 2 pm, Central USA time. (12 pm Pacific, 3 pm Eastern, 8 pm London, 5 am Thursday Brisbane, 7 am Thursday Auckland.)

Calls dates are: 10/15, 10/22, 10/29, and 11/5. (Aussies and Kiwis, please adjust accordingly.)

Note: This class includes a built in INTEGRATION WEEK. This means we don’t have a call on Thursday, 10/29.

The BONUS GET COACHED + ASK ME ANYTHING CALL (for people who sign up before end of day 10/8) is 11/19.

PLUS, if you can’t make our Thursday calls live, they’ll be recorded for you to listen to later.

Your weekly actionable content will be available to you prior to our first call.

 

click to reserve your spot marketing and messaging class
Meg Bultler Marketing Messaging Testimonial

 

Client testimonial Sarah Jensen

 

Client testimonial Jan Schochet
how it works recap marketing and messaging class

Here’s a recap of how it works…

1) The class is $497.

2) Click to reserve your spot.

3) By reserving, your spot is being held for you (there are no refunds) and you become one of the women in the class getting the coaching and mentoring to excel at marketing your unique business.

4) You will receive 4 weeks of content, 4 weeks of online facebook coaching, and 4 group coaching calls.

5) PLUS, if you sign up BEFORE end of day October 8th, you will receive access to the 90 MINUTE GET COACHED + ASK ME ANYTHING BONUS CALL.

6) Our first call is Thursday, October 15th.
(You will receive your class lessons prior to our calls.)

Pretty straight forward, eh?

Let’s do this! I can’t wait to get started with you!

xo,
Amira

click to reserve your spot marketing and messaging class
Mary Derbyshire Marketing and Messaging Testimonial

 

Nicole Mathieson Client Testimonial
click to reserve your spot marketing and messaging class

Maybe you’re wondering…

How much time do I need to dedicate?
I’d say 3 hours week would cover the content and the exercises, plus time for the group coaching calls. You may want to allocate more time for any further brainstorming and implementation that the class content sparks.

What if I’m new to business or don’t have a business?
This will absolutely work for you IF you have a clear business idea that you’re ready to work on.

How long will it take me to see results?
That’s entirely up to how quickly and consistently you implement your unique marketing plan. This class will help you create it. It’s up to you to execute it.

Can I do it? Will it work for me with my business?
If you participate in the class and work the lessons, yes this will absolutely work for you. This class is small enough for us to discuss how to apply these concepts to your unique business and give you personalized coaching. I have faith in you and your abilities and know that with coaching, you’ll do great!

click to reserve your spot marketing and messaging class
Rochelle Reea Marketing and Messaging Class Testimonial

 

Theresa Garcia Marketing and Messaging Testimonial
click to reserve your spot marketing and messaging class

Raving Clients